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Darren Fenton pitching his product to Shaf Rasul on Dragons’ Den.

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9 October 2009

Look at the person, not just the product

Originally written on 9 October 2009. Updated May 2025 for republication. This week’s Dragons’ Den…

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Shaf Rasul is a Scottish entrepreneur, investor, and media commentator with a track record of building multimillion-pound businesses and mentoring the next generation of UK business leaders.

Start-up Insights

Look at the person, not just the product

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